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Behind The Brand

Ellie Vail jewelry was founded in 2014 after former celebrity stylist Ellie Vail couldn’t find the quality of jewelry she wanted at the price point she could afford. She was fed up with fashion jewelry corroding quickly, especially when exposed to sweat or water. So, she set out to start a line of high quality fashion jewelry to fit her lifestyle as a South Florida native. Ellie Vail always loved fashion, but didn’t grow up with a lot of money. Her humble beginnings inspired her creativity and her determination to create jewelry for the everyday woman.


After realizing that stainless steel cuticle cutters didn’t rust after being left in water, Ellie set out to create her jewelry line using stainless steel as the primary material. It was apparent that there was a gap in the jewelry world and Ellie focused on filling it. Ellie Vail pioneered the water resistant jewelry trend, which set her brand apart from the rest.


Ellie Vail credits her “DIY” entrepreneurial strategy for most of her success. Ellie taught herself the ins and outs of online advertising to go along with her natural ability to market her brand. By doing so, she built a multi million dollar e-commerce business within a few years. Ellie Vail has grown into one of the top fashion jewelry brands. Her brand is sold by hundreds of retailers including Urban Outfitters and Revolve. Celebrities who favor the brand include Kylie Jenner, Kendall Jenner, Nicki Minaj, Hailey Bieber, Khloe Kardashian, Kate Hudson and many more.