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Who We Are

The Original Water Resistant Jewelry

We pioneered water resistant jewelry in 2014. Ellie Vail set out to establish a middle market in the jewelry industry, which didn't exist at the time. Many have followed in our footsteps and we're proud to have made it this far.

Behind The Brand

Meet Our Founder

Recognized by Forbes as “one of the hottest jewelry brands in recent fashion memory”, Ellie Vail integrates creativity and innovation into her A-List favored brand. 

Ellie pioneered water resistant jewelry in 2014, which has become one of the biggest advancements in the industry and has attracted the attention of retailers like Nordstrom, Revolve and Urban Outfitters. After realizing that stainless steel cuticle cutters didn’t rust after being left in water, Ellie set out to create her jewelry line using stainless steel as the primary material. 

From line creation to market strategy, Ellie has been responsible for every aspect of the fashion brand rise and remains at the forefront of her companies rapid growth. 

Raised solely by her working mother, Ellie has learned resilience from a young age. Her hardships have instilled the necessary grit needed to make it as an entrepreneur.

The arrow in our logo represents resilience. Like an arrow, one must be pulled back in order to move forward.

Ellie’s passion has become helping to empower other entrepreneurs by proving that success does not exist without struggle.

Water/Sweat Resistant

Jewelry that can get wet without losing its color.


Made from hypoallergenic stainless steel. Perfect for those with sensitive skin.

"Ellie Vail is one Instagram jewelry boutique you should definitely be following (and shopping)."

"One of the hottest jewelry brands in recent fashion memory."

"For those looking for something luxe, Ellie Vail's gold-plated trinkets, including french fries and rhinestone smiley faces, elevate any pair of plastic clogs."

Quality Check

Jewelry to keep up with your active lifestyle. Swim, shower and sweat in our jewelry without it losing its color.

Why Ellie Vail

What makes Ellie Vail different?

Ellie Vail jewelry is made from hypoallergenic stainless steel. Stainless steel is resistant to rusting, which prevents our gold color from tarnishing. We set out to create fashion jewelry that can keep up with your active lifestyle. Swim, shower & sweat in EVJ. It's all gold, baby baby!

What does this really mean?

You don't have to worry about your jewelry getting a funky smell, rusting, irritating your skin, or turning it green.

  • Won't turn skin green (water/sweat resistant)
  • Won't irritate skin (bye-bye infected ears!)
  • No funky smell

*Some people may react differently to metals, even if the metal is hypoallergenic. Hypoallergenic materials are a better option for those with sensitive skin, but may still result in skin irritation.