Who We Are
The Original Water Resistant Jewelry
We pioneered water resistant jewelry in 2014. Ellie Vail set out to establish a middle market in the jewelry industry, which didn't exist at the time. Many have followed in our footsteps and we're proud to have made it this far.
In The Press
Behind The Brand
Meet Our Founder
Recognized by Forbes as “one of the hottest jewelry brands in recent fashion memory”, Ellie Vail integrates creativity and innovation into her A-List favored brand.
Ellie pioneered water resistant jewelry in 2014, which has become one of the biggest advancements in the industry and has attracted the attention of retailers like Nordstrom, Revolve and Urban Outfitters. After realizing that stainless steel cuticle cutters didn’t rust after being left in water, Ellie set out to create her jewelry line using stainless steel as the primary material.
From line creation to market strategy, Ellie has been responsible for every aspect of the fashion brand rise and remains at the forefront of her companies rapid growth.
Raised solely by her working mother, Ellie has learned resilience from a young age. Her hardships have instilled the necessary grit needed to make it as an entrepreneur.
The arrow in our logo represents resilience. Like an arrow, one must be pulled back in order to move forward.
Ellie’s passion has become helping to empower other entrepreneurs by proving that success does not exist without struggle.
Water/Sweat Resistant
Jewelry that can get wet without losing its color.
Hypoallergenic
Made from hypoallergenic stainless steel. Perfect for those with sensitive skin.
Quality Check
Jewelry to keep up with your active lifestyle. Swim, shower and sweat in our jewelry without it losing its color.
Why Ellie Vail
What makes Ellie Vail different?
Ellie Vail jewelry is made from hypoallergenic stainless steel. Stainless steel is resistant to rusting, which prevents our gold color from tarnishing. We set out to create fashion jewelry that can keep up with your active lifestyle. Swim, shower & sweat in EVJ. It's all gold, baby baby!
What does this really mean?
You don't have to worry about your jewelry getting a funky smell, rusting, irritating your skin, or turning it green.
- Won't turn skin green (water/sweat resistant)
- Won't irritate skin (bye-bye infected ears!)
- No funky smell
*Some people may react differently to metals, even if the metal is hypoallergenic. Hypoallergenic materials are a better option for those with sensitive skin, but may still result in skin irritation.
"Love these earrings!! They’re so cute and I wear them everyday and they don’t tarnish. Worth the buy for sure!! I will be purchasing again."– Kristin Iverson
